At Frankie Loves, everything starts with Frankie — my staffy, sidekick, and the reason I set out to create dog gear that’s as tough, colourful, and full of personality as she is. As a dog mum, I struggled to find harnesses, collars, and leads that could handle daily adventures while still looking fun, so I decided to make them myself.

But Frankie Loves isn’t just about stylish, sturdy gear. A portion of every profit is dedicated to supporting dog rescues in Australia and Bali, as well as funding bigger initiatives that promote animal health and rights. Because we believe every dog deserves love, safety, and a voice.

Want to see how your purchase makes a difference? Follow us on social media and join our journey.